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Floor Coverings International Forms Strategic Relationship with United Home Improvement

December 3, 2007 Troy, MI United Home Improvement (UHI), a leading direct marketing solution for residential contractors and home services professionals, today announced a relationship with Floor Coverings International (FCI), the nation's leader in the mobile flooring industry. Through this strategic relationship, UHI will provide FCI Franchise Members discounted access to their network and a proven way to expand their business and increase profitability.

UHI's network has exclusively connected thousands of home services professionals nationwide with homeowners seeking estimates for all types of flooring and other home services. Homeowners connect with this network through UHI's nationally and locally targeted online and offline advertising campaigns, as well as through strategic relationships with real estate agencies and professionals nationwide. By launching this relationship with FCI, UHI will provide FCI Franchise Members access to exclusive, targeted homeowner requests specific to each franchise's geographic area and trade specialty. Within seconds of submission of a homeowner request through the UHI Network, UHI will provide the FCI flooring professional with contact information and project details for immediate follow up.

Ryan Aschauer, Director of Consumer Marketing for FCI, looks forward to the new relationship. "We constantly search for opportunities to be connected with consumers that need help with a flooring project. United Home Improvement is another avenue to introduce us to these consumers and allow us to inspire them." FCI will add UHI's program to their current marketing system for all franchises which is designed to provide a consistency of revenue and new business. FCI has also invited UHI to attend their annual convention in 2008 held in New Orleans, LA.

For more information on becoming a member of the UHI Network, FCI Franchise Members can visit: www.unitedhomeimprovement.com/floorcoveringsinternational/.

About United Home Improvement

United Home Improvement operates a nationwide network which connects homeowners with local, qualified home services professionals. In operation since 2003, United Home Improvement has facilitated millions of dollars in home improvement installation projects for the complete spectrum of home services organizations: from the average contractor to the largest home improvement companies in the United States.


About Floor Coverings International

New flooring is one of the most dramatic ways to change both the look and mood of any room in your home. With more flooring options than ever, choosing the right flooring can be overwhelming. Floor Coverings International's in-home boutique service makes your flooring decision process fun, simple, convenient and enjoyable.

To assist you in this process, our Design Associates efficiently help you select from over 3,000 stylish and innovative flooring options from the leading brands, all at competitive prices. Our professional installers, scheduled at your convenience will ensure a perfect fit and lasting quality.


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